Media
For Media and Creators
Tourism Nanaimo works with journalists, editors, broadcasters, photographers, and content creators on stories that reflect Nanaimo as it really is: layered, welcoming, creative, and full of character.
We can support story research, travel planning, itinerary development, image sourcing, interview coordination, filming permits, and local introductions. Whether you are working on an assignment or exploring Nanaimo for future coverage, our team can help connect you with the right people, places, and experiences.
Tourism Nanaimo has a well-developed program to work with travel media to create exposure for Nanaimo as a destination of choice. Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit Nanaimo.
We work with journalists, freelance writers, social influencers and content creators, editors, and broadcasters on travel-focused stories to build destination awareness in our top markets. We can help with research, travel planning, image sourcing, interview contacts, filming, and more.
Tourism Nanaimo actively invites travel media to visit and experience Nanaimo on press trips, also called media visits or familiarization trips (FAMs). Supporting FAMs is a cost-effective way of creating awareness of your tourism business.
FAMs offer an opportunity to have travel media experience your business firsthand and include your property, experience or product in their story. FAMs, like all activities working with travel media, rely on long-term commitments. Tourism is a business based on building relationships and investing in opportunities.
If you are a member of the media interested in working with Tourism Nanaimo, please fill out the Request for Support form below:
For Tourism Businesses and Partners
Tourism Nanaimo also works with local tourism businesses and experience providers who want to take part in media hosting and destination storytelling.
Strong media coverage starts with strong local stories and clear information. The forms below help our team understand your business, identify your strongest hooks, flag possible spokespeople, and capture the details needed to match the right partners to the right media and creator opportunities.
Tourism Nanaimo actively invites travel media to visit and experience Nanaimo through press trips, also known as media visits or familiarization trips (FAMs). Supporting FAMs can be a cost-effective way to build awareness for your business and introduce your property, experience, or product to journalists and creators firsthand.
These visits can lead to meaningful editorial coverage, but like all travel media work, they are part of a longer-term relationship-building process. Tourism is built on connection, consistency, and ongoing investment in opportunities over time.
