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Nanaimo Logo | Tourism Nanaimo


The Brand

Welcome to Nanaimo, where the uncontrived meets the unforgettable. Our city refuses to be defined by conventional terms, thriving instead on its fiercely independent spirit and deep-rooted authenticity. Nestled between the mountains and the ocean on Vancouver Island, our landscape invites exploration, while our community offers a warm, come-as-you-are welcome. From our legendary Nanaimo bars to hidden trails, every corner has a story waiting to be uncovered. Here, we honour our rich history and the enduring presence of the Snuneymuxw First Nation, whose heritage deeply influences our community. We celebrate creativity, collaboration, and innovation, and we embrace a future where every visitor becomes part of our ongoing story. Dive into the richness of Nanaimo without the veneer. This is not just any destination—it’s Nanaimo, unapologetically itself.
Nanaimo Tourism Brand Book Dare | Tourism Nanaimo

The Campaign

The latest campaign behind Tourism Nanaimo’s new brand challenges preconceived notions, breaks down barriers and provides a refreshing alternative to the hyper-curated and perfected images that we’re used to seeing, not only with tourism, but on our screens each and every day. It intentionally veers away from what people might expect from a BC tourist destination. Yes, Nanaimo has the pristine coastlines and picturesque nature, but the new campaign puts a spotlight on the unique, celebrates the city’s eclectic character, and puts its unconventional style front and centre.

Media Inquiries

For more information, contact:

Riley Carswell
Senior Account Lead
Kin Digital PR