IF NANAIMO COULD TALK
The Brand
Welcome to Nanaimo, where the uncontrived meets the unforgettable. Our city refuses to be defined by conventional terms, thriving instead on its fiercely independent spirit and deep-rooted authenticity. Nestled between the mountains and the ocean on Vancouver Island, our landscape invites exploration, while our community offers a warm, come-as-you-are welcome. From our legendary Nanaimo bars to hidden trails, every corner has a story waiting to be uncovered. Here, we honour our rich history and the enduring presence of the Snuneymuxw First Nation, whose heritage deeply influences our community. We celebrate creativity, collaboration, and innovation, and we embrace a future where every visitor becomes part of our ongoing story.
Dive into the richness of Nanaimo without the veneer. This is not just any destination—it’s Nanaimo, unapologetically itself.
The Campaign
